|
New creator's score
|
0-25
|
26-50
|
51-75
|
76-100
|
|---|---|---|---|---|
|
Operation advice
|
Creator's understanding of live broadcast is limited. Operation manager'd better to confirm whether the creator has a clear intention before starting the LIVE
|
The creator has some understanding of live, but needs further communication before starting, lowering the expectations of the creator
|
The creator knows more about live and can start the live . Just give some operation advices
|
The creator is very knowledgeable about life and has more potential. Operation manager can pay more attention to the creator.
|
|
Information sheet of creator XX (ID:XX)
|
|||||||
|---|---|---|---|---|---|---|---|
|
Joining information
|
|||||||
|
Name
|
Handle name
|
instagram/ email/ phone
|
Creator type
|
Recruitment channel
|
Recruitment agent
|
Joining time
|
operation agent
|
|
EX.
|
shilidyh
|
shilidyh
|
fresh creator
|
XX
|
ALICE
|
2022/7/2
|
BELLA
|
|
Basic information
|
|||||||
|
Gender
|
Age(date of birth)
|
education background
|
Major
|
Region
|
Work experience
|
Marital status
|
Live link
|
|
female
|
28 1998-2-12
|
bachelor
|
journalism
|
XX
|
property sale
|
married
|
|
|
Potential assessment
|
|||||||
|
Attractiveness
|
Body shape
|
Talent
|
EQ
|
Characteristics
|
Performance
|
Communication ability
|
Study ability
|
|
execellent Nice features, looks good without make-up
|
normal
|
magic
|
normal
|
shy
|
poor
|
poor,stage fright
|
Better, able to learn and imitate quickly
|
|
Creator mentality
|
summary
|
||||||
|
Value to live
|
Real need
|
Compatibility
|
Ability score
|
Strength
|
Drawback
|
Initial incubate & persona plan
|
|
|
Thinks the liveis a bit shady but makes money
|
money
|
very high, tend to change herself with operation advices
|
figure 5 interaction 2 compatibility 4
|
good figure high compatibility special skill in magic
|
low interaction
|
XXXX
|
|
After building trust and basic communication with creators, agents could start to educate and guide creators to set up their own account and prepare for creator’s first LIVE.
The table below shows points of creator’s account setting and LIVE setting.
|
1.account setting
|
Handle name
|
Signature
|
Avatar
|
background image
|
Pinned video
|
Live room cover
|
Live room title
|
Live room account settings
|
Screenshot before optimization
|
Screenshot after optimization
|
|---|---|---|---|---|---|---|---|---|---|---|
|
commissioning date
|
✅
|
❌
|
|
|
|
|
|
|
|
|
|
optimization point
|
|
|
|
|
|
|
|
|
||
|
2.LIVE setting
|
Equipment check
|
Sound card set up
|
Lighting set up
|
Live room background set up
|
Costume and makeup
|
Beauty filter
|
Music and sound effect
|
Basic safety education
|
|
|
|
Optimization point
|
|
|
|
|
|
|
|
|
Prepare a Structured and Clear Learning Schedule for creators, including the creator’s learning parts, learning content and objective with a clear todo list.
|
CreatorXX (Handle name: XXX) XDay Learning Plan
|
||||
|---|---|---|---|---|
|
Expected live time
|
16:00 PM
|
expected live frequency
|
Mon-Sun evert day Last Sunday of the month off
|
Duration of each live
|
|
Date
|
Learning part
|
Learning content
|
what creator need to do
|
OBJECTIVE
|
|
3.4-3.11
|
Part1
|
1. Learn and be familiar with live product features 2. Learn the elements of live and live basic process 3. Learn the use of interactive topics and the use of music
|
1. Hands-on operation of live equipment and makeup testing 2. Memorize the live streaming process 3. Complete live broadcasting skills rehearsal and trial broadcasting 4.LIVE X times per week and X hours per day
|
Live ability ☑️ Able to live independently and completely Guest Use
|
|
3.4-3.11
|
Part2
|
1. Learn find topics and interact during live 2. Acquire ability to write topics and well use them to attract viewers 3. Learn PK's basic process, know multiple ways to play PK and be able to deal with basics PK situation
|
1. remember/write X live topics 2.remenber PK's basic process and tactic 3. remember more tha X ways to play PK 4. complet competency exercise of topic / PK 5.using X topics in one live, match X times of OK in one live
|
Interaction ability ☑️ Can skillfully open topics drive the atmosphere in liveroom
|
|
3.4-3.11
|
Part3
|
1. Learn basic video shooting and editing 2. live talent training
|
1. Hands-on practice: shoot/edite/publish short videos 2.Join talent class 3. Publish X short videos per week, perform X talents per live
|
Content ability ☑️ able to publish high quality short video/ Enrich content through talents
|
|
3.4-3.11
|
Part4
|
1. Learn the live method of outstanding model creators 2. Know well of memorial day event process and play
|
1.remember memorial day event's process and tactic 2.complete learning of memorial day event's talent
|
Activity ability ☑️ able to complete a full month event which bringing fans closer
|
For reference, the following link introduces almost all live revenue features : [Agency-only]📖 TikTok LIVE Revenue Features 101
|
Function type
|
function point
|
concreate information
|
|---|---|---|
|
Page recognition
|
learn about the page
|
personal page: profile, like, views, network condition user honor level.... Live event information: rank list, creator task, TT events (event banner, etc...)
|
|
live function
|
complete llive information
|
Cover, Headline, Positioning, Topic
|
|
live presuppose
|
**Lens flip ** Decoration and beautification: beautification (beauty, style makeup, filters) props (to provide characters with special effects props show) , stickers gesture magic sound effects **settings: start live settings(live introduction , live visible range , clarity selection, live announcements), function rights(playback **Recording & highlights, live gift and other paid features)
|
|
|
Interac function
|
PK
|
match PK, match between streamers
|
|
|
viewer connection
|
connection between streamers and viewer
|
Teach creators about live processes and do some practical interaction exercises. Agency could use the table below to record creator’s practices:
|
Name
|
Age
|
Phone
|
||||
|---|---|---|---|---|---|---|
|
Creator XX(Handle name XXX) live skill practice record
|
||||||
|
Practice record
|
Date: May 4, 2023, Content: live flow session, Length: 1h50min, Objective: Enable the creator to become familiar with script and interactions, overcoming issues of rigid expressions and poor camera engagement, Effect:
|
|||||
|
Practice session
|
Scenario simulation
|
Initial practice result
|
Skills practice
|
Second practice result
|
||
|
Skillfulness conversation?
|
Expression/eyes/movement/appropriate?
|
Effective music to set the mood?
|
||||
|
Opening session
|
Scena 1:The starting of the live to do self-introduction
|
Practice screen record
|
bad
|
bad
|
bad
|
Practice screen record
|
|
Interaction
|
Scene 1: welcome news viewers
|
|
|
|
||
|
Scene 2: welcome news viewers and then chat to keeep him / her
|
|
|
|
|||
|
Scene 3: Chatting with viewers when there are no barrage comments
|
|
|
|
|||
|
Scene 4: Deal with negative comments
|
|
|
|
|||
|
Scene 5: Handle violation requests
|
|
|
|
|||
|
Gift session
|
Scene 1: Thanking new/existing viewers for gift
|
|
|
|
||
|
Scene 2: Canvassing
|
|
|
|
|||
|
Follow&likes guidance
|
Scene 1: Guiding viewers to like and follow the show
|
|
|
|
||
|
Ending session
|
Scene 1: End farewell + thanks beforegoing off air
|
|
|
|
||
The sheet below shows how the operator should focus during live follow-up & review:
|
Name
|
Age
|
Phone
|
||||
|---|---|---|---|---|---|---|
|
Creator XX (Handle name) follow-up and review sheet
|
||||||
|
live info
|
||||||
|
Date&time
|
Creators name
|
Creators type
|
Handle name
|
Operator
|
On schedule or not
|
Reasons for absence/late
|
|
|
|
|
|
|
N
|
To many time for make up
|
|
Operator should do during Live follow-up
|
||||||
|
Focus if creator follow the scripts
|
Prompt alerts for potential violation
|
Renind for gift thinking
|
Live comment control
|
Record questionable clips
|
Record highlight clips
|
Check if the creator improve previous problem
|
|
|
|
|
(screenshot)
|
(video recording)
|
(video recording)
|
|
|
Operator should focus during live review
|
||||||
|
Live visuals
|
Violations
|
Interaction
|
Camera performance
|
Highlights (kudos)
|
For improvement (communicate with creator)
|
|
|
Too dark, yellowish skin color
|
(Screenshot)
|
One warning for showing sensitive areas
|
language interaction camera interaction
|
|
|
|
|
Data review
|
||||||
|
Views
|
PCU (Peak concurrent users)
|
ACU (Average concurrent users)
|
Gifter number
|
Single live follower growth
|
Average viewing time
|
Diamonds
|
|
Name
|
Age
|
Phone
|
||||
|---|---|---|---|---|---|---|
|
Creator XX (Handle name) Basic live skill tracking
|
||||||
|
Completion of stage 1(previous stage review)
|
||||||
|
Handle name
|
Name
|
Incubation period
|
Manager
|
Incubation process on stage 1
|
Completion on target data
|
|
|
|
|
7.3-7.12 2023
|
|
Done
|
|
|
|
Live preparation tracking
|
||||||
|
Account setting
|
Live equipment + scenarios
|
Beauty filter setting
|
||||
|
Original screenshot
|
Improved screenshot
|
Original screenshot
|
Original screenshot
|
Original screenshot
|
Original screenshot
|
|
|
Live shill tracking: Could the creator
|
||||||
|
Proficiently use live products?
|
use scripts proficiently
|
perform smoothly
|
Use right music to enhance atmosphare
|
Follow the safety rules?
|
Live status
|
|
|
5pts skilled, able to complete the live and other interactive features alone
|
3pts Natural and skillful use of all live session
|
Point + notes
|
Point + notes
|
Point + notes
|
screenvideo/link
|
|
|
Live skill record
|
||||||
|
Starting process
|
Video for interaction
|
Gift-thinking video
|
Video for follow&like guidance
|
Video for ending
|
Overall optimization point
|
|
|
Notes good flow, high finish, self introduction can be
|
Screen record + note
|
Screen record + note
|
Screen record + note
|
Screen record + note
|
|
|
|
step
|
step1
|
step2
|
step3
|
step4
|
|---|---|---|---|---|
|
Content
|
Have conversation with strangers
|
Initiate a conversation
|
Find common topics with viewers
|
Target viewers
|
|
Specification
|
Practice finding topics based on differtent user categories and profile cuts(Eight entry points)
|
Initiate topic-specific interactions by topic type (exercise in the eight entry points)
|
After striking up a conversation and finding the other person's point of interest, find common ground and take the initiative to tell relevant stories and anecdotes to keep the conversation going . Practice with video for 3 minutes
|
After finding common ground, proactively make data feedback on the account , follow, like, interact, etc.
|
|
Practice record
|
Practice video link
|
Practice video link
|
Practice video link
|
Practice video link
|
|
Summary
|
Comment: Overall topic interaction skill are good ( 4 points ) , initiate topics and continue interactions naturally with basically no cold feet
|
|||
|
pros: the topic is more accurate and can arouse the interest of users
|
pros
|
pros
|
pros
|
|
|
To be improved: Poor expression and demeanor when interacting, poor sense of camera interaction
|
To be improved
|
To be improved
|
To be improved
|
|
|
Creator XX (handle nameXXX) PK practice record
|
|||||||
|---|---|---|---|---|---|---|---|
|
Practice record
|
date: ----2022 , content: PK process, duration: 1 h, purpose: make creator familiar with PK's basic process, speech and gameplay
|
||||||
|
Process
|
Scenario
|
Example video
|
Copywritying skillfulness
|
music appropriate?
|
in good spirits?
|
Secondary practice
|
|
|
Before PK
|
Preview PK
|
Breaking down high quality PK screen recording into stage
|
mid
|
Good
|
Bad
|
Screen record
|
|
|
Ask fan for play suggestions
|
|
|
|||||
|
during-
|
PK play communication
|
|
|
|
|||
|
Guiding the sprint atmosphere
|
|
|
|
||||
|
Canvassing when weak
|
|
|
|
||||
|
Sprinting when strong
|
|
|
|
||||
|
after-
|
Thanks in time
|
|
|
|
|||
|
Consoling and cheering when you lose
|
|
|
|
||||
|
Be proud when win
|
|
|
|
||||
|
Creator XX (habdke name) follow up and reply sheet
|
|||||
|---|---|---|---|---|---|
|
live information
|
|||||
|
handle name
|
name
|
incubation period
|
manager
|
incubation process iof stage 3
|
complerion of target data
|
|
|
|
|
|
Done
|
|
|
Topic skill tracking: could the creator....
|
|||||
|
Initiate a topic from viewer?
|
Initiate different topic?
|
Access the topic from own story?
|
Discuss on hot topics?
|
Interact naturally with no chills?
|
Topic interaction screenvideo/link
|
|
5 pts proficient in use and able initiate conversations naturally
|
points + notes
|
points + notes
|
points + notes
|
points + notes
|
|
|
PK skill tracking: could the creator...
|
|||||
|
Use skillful tactics?
|
Perform PK smoothly?
|
User appropriate music?
|
Have full of expressiveness?
|
No violation?
|
PK screenvideo/link
|
|
able to initiate the rhythm
|
|
|
|
|
|
|
PK effectiveness review
|
|||||
|
PK times per live
|
PK diamonds (total/highest)
|
New fans (total/highest)
|
Online viewers during PK (average/highest)
|
New friends number
|
Questions to be improved
|
|
|
|
|
|
|
|
|
|
|||||
|---|---|---|---|---|---|
|
Teaching process
|
Teaching hot topics>(???)
|
Teaching video glips> Teaching how to use capcut
|
Teaching short video planning> Teaching short video content
|
Video publishing video link
|
Suggestions
|
|
Content
|
Subscribe to the pendant that the creator belongs to. Check out 10 highly popilar videos to learn about recebt trending topics, popular music
|
using template for video editing and scoring
|
Create a short video content in less than a minute
|
|
|
|
Benchmar king account learning
|
account 1 link/picture
|
account link/picture
|
|
account3 link/picture
|
account3 link/picture
|
|
Data feedback
|
Likies
|
Completion rate
|
View counts
|
forwarding
|
Fan conversion amount
|
|
|
|
|
|
||
|
Talent
|
Completed video link
|
Completed video link
|
Completed video link
|
Comment (talent content, costume&makeup, interaction, physical expressiveness
|
|---|---|---|---|---|
|
Singing
|
|
|
|
|
|
dancing
|
|
|
|
|
|
Fsce value
|
|
|
|
|
|
Creator XX (handle name) follow-up and reply sheet
|
|||||
|---|---|---|---|---|---|
|
Information
|
|||||
|
handke name
|
name
|
incubation period
|
manager
|
incubation process of stage3
|
Completaion of target data
|
|
|
|
|
|
Done
|
|
|
talent tracking
|
|||||
|
completeness of the talent show
|
Appropriateness of talent make-up
|
Physical expressiveness
|
interactive capacity
|
violation
|
live screen
|
|
live talent screenvideo1
|
live talent screenvideo2
|
live talent screenvideo3
|
|
|
|
|
complete and smooth dance/ singing performance without forgetting the moves of the words
|
Camera Performance Expression Management Physical Expressiveness
|
|
|
||
|
live data review
|
|||||
|
views
|
PCU
|
ACU
|
Single-game fan gain
|
average viewing time
|
diamonds
|
|
|
|
|
|
|
|
|
benchmark creator 1
|
||||||||
|---|---|---|---|---|---|---|---|---|
|
live process
|
live talent
|
creator homepage
|
||||||
|
opening
|
interaction with viewers
|
PK
|
gifting
|
follow&likes
|
ending
|
talent show
|
interaction game
|
|
|
Video link
|
Video link
|
Video link
|
Video link
|
Video link
|
Video link
|
Video link
|
Video link
|
|
|
Highlight description
|
||||||||
|
|
|
|
|
|
|
|
|
|
|
benchmark creator 2
|
||||||||
|
live process
|
live talent
|
creator homepage
|
||||||
|
opening
|
interaction with viewers
|
PK
|
gifting
|
follow&likes
|
ending
|
talent show
|
interaction game
|
|
|
Video link
|
Video link
|
Video link
|
Video link
|
Video link
|
Video link
|
Video link
|
Video link
|
|
|
Highlight description
|
||||||||
|
|
|
|
|
|
|
|
|
|
|
creator XX (handle name XXX) memorial day's planning form
|
||||
|---|---|---|---|---|
|
things
|
completion
|
rendering (if have)
|
||
|
advanced preparation
|
Determinate theme of memorial day
|
Center theme: "gratitude for Companionship"
|
|
|
|
Live room screen program .. Fits the creator's persona upgrades on a daily basis
|
costume
|
|
|
|
|
makeup and hairstyle
|
|
|
||
|
background set up
|
|
|
||
|
Live room screen program .. prapared for eachj session of the speech. pre-communication with PK creatora and fans.. pre-training of the talent of the creator
|
List activity
|
|
|
|
|
PK
|
|
|
||
|
Fans Link
|
|
|
||
|
Talent show
|
|
|
||
|
Confessions
|
|
|
||
|
production of event materials
|
Invitations of events
|
|
|
|
|
Pre-fan communication
|
Synchronize specific speech
|
|
|
|
|
Recording highlights
|
|
|
||
|
Ranking communication
|
|
|
||
|
Raffle gift preparation
|
Gifts
|
|
|
|
|
Pre-publicity
|
In-site publicity
|
invitation to fan community
|
|
|
|
Short video preview
|
|
|
||
|
Profile page information
|
|
|
||
|
Off-site publicity
|
Churn fan invitations
|
|
|
|
|
Social media invitation
|
|
|
||
|
Creator event capacity follow-up form
|
|||||
|---|---|---|---|---|---|
|
handle name
|
name
|
incubation period
|
manager
|
incubation process iof stage 4
|
complerion of target data
|
|
|
|
|
|
Done
|
|
|
Advanced event preparation tracking
|
|||||
|
Live screen upgrade
|
Picture
|
Production of event materials
|
Picture
|
Talent/play training
|
Video
|
|
|
|
|
|
|
|
|
Event capacity tracking
|
|||||
|
Event process rythme appropriate?
|
Comfortable with event control?
|
Can effectively drive the fan atmosphere and form good interaction?
|
full of expressive power?
|
violation?
|
Event highlight screenvideo
|
|
|
|
|
|
|
|
|
Data review
|
|||||
|
Views
|
PCU
|
ACU
|
Single-game fan gain...
|
Average viewing time
|
diamonds
|
|
|
|
|
|
|
|
